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Focus groups
07.07.2013 13:09

Focus groups

1) Groups of individuals, usually with specialist knowledge and/or experience who meet to debate, comment and lobby on specific issues (eg problems affecting a specific travel mode or matters of modal choice) and how they can be solved.

Also (and perhaps more usually) groups of people recruited to give their opinions for use by government or by political parties. Psychologically-trained rapporteurs are usually employed in this role.

Source: David Lowe. The Dictionary of Transport and Logistics. Kogan Page, 2002. – P.97 (288 p.)

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