PLC

17.07.2013 20:09

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PLC

1) Product life-cycle. A concept whereby the life of a product from its original design and manufacture, through subsequent modifications, re-brandings, re-packagings, etc and its growth in the market place until its final decline and withdrawal are assessed.

Source: David Lowe. The Dictionary of Transport and Logistics. Kogan Page, 2002. – P.186 (288 p.)


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