Logo

Logo

1) A symbol or emblematic design adopted by organizations to identify the company or its products. In some cases the logo comprises the company name in a stylized format (eg the Freight Transport Association's initial letters within a circle of arrows). Most are trademarked to protect the owner against fraudulent passing off or copying of its products by competitors.

Many such logos are instantly recognizable such as that of the EU, namely a circle of 12 gold stars on a blue background, and those used by, for example, Ford Motor Company (the blue oval), the Royal Lifeboat Institution (its flag) and by many other producers of household and food products.

Source: David Lowe. The Dictionary of Transport and Logistics. Kogan Page, 2002. – P.148 (288 p.)